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Extend Your Advertising Campaign To The Point Of Sale |
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The space on your walls,
windows and
sidewalks
offer a tremendous opportunity to extend your advertising themes to the point where the purchase decision is
being made. Maintain a consistent message across your marketing campaign by using the same photos and
graphic images
you use in your other advertising mediums.
In Your Showroom
Utilize the walls,
windows and
sidewalks
inside your showroom to stimulate interest in new models. Feature elements from manufacturers'
national advertising campaigns to reinforce brand identity.
In Your Service-Center
Many auto dealerships overlook their service center as an opportunity to impact potential buyers of
new autos. Promotional graphics on your service-center walls,
sidewalks and
windows can entice
service customers to check-out your showroom during their visit, interest them in new models, and put them in
front of your salespeople.
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